Insights · Schools

Admissions season asks families for their tax returns. Where do those end up?

Financial aid applications bring W-2s, income statements and Social Security numbers into your school — often by email, often into an inbox nobody secured. The fix is mostly about where the files land.

By Andrew · NextGen Strategy PartnersOctober 26, 20265 min read

Open house is behind you, inquiry forms are coming in, and over the next few months families will hand your school the most sensitive documents it will hold all year. Not transcripts — tax returns. W-2s. Income statements. Social Security numbers for parents and children. Sometimes divorce decrees and custody agreements alongside them.

Schools think carefully about student records because FERPA trained them to. Admissions and financial aid files rarely get the same attention, even though the data is more sensitive and the people handling it are often part-time, seasonal, or volunteers helping through a busy stretch. The exposure isn't the collection — you need the documents. It's where they land afterward.

Follow one financial aid application through your school

Trace a single family's file end to end and the gaps show up fast:

A tax return in an unsecured inbox is worth more to a criminal than any transcript in your student information system — and it's usually the file with the least protection around it.

Four fixes, none of them expensive

The part families notice

Add two sentences to your admissions page explaining how financial documents are protected and when they're destroyed. Families comparing schools are handing over their complete financial picture to an institution they're still evaluating — the school that explains its handling looks like the careful one. It costs nothing and it's true.

The practical takeaway

Before applications arrive in volume, do one thing: search your admissions mailbox for last cycle's attachments and see what's still sitting there. Whatever you find is this season's cleanup list and next season's process change. Our free school IT assessment includes a review of how admissions and financial aid data is stored and who can reach it — findings are yours either way.

You're asking families to trust you with their children. They're also trusting you with their income, their debts, and their Social Security numbers. Handle the second one as deliberately as the first, and admissions season stops being the quiet gap in an otherwise careful school.

Andrew, founder of NextGen Strategy Partners

Andrew — Founder, NextGen Strategy Partners

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